Willwa

Willwa is a creative brand that specializes in designing patterns and illustrations for washi tape and stationery products. We started this brand because of our love for washi tape, we love washi because of all the possibilities it gives you to be creative and decorate almost everything you can think of.

We hope that with our products we can inspire and give people a way to be more creative in their everyday life and find the joy that it brings! For our products we get inspiration from our Swedish nature and culture and we have patterns that are both illustrative and graphic. We love using all types of colors in our design, both bright colors and more subtle and serene colors, because we love how colors can brighten up the day!

Willwa was founded in March 2017 by graphic and pattern designer Johanna Larsson and product designer Dean Nien-Fu Chen and is currently based in Huskvarna in beautiful Sweden.